A new global study has found that workers across all generations, from fresh Gen Z graduates to seasoned Baby Boomers, are feeling increasingly undervalued at work. The report from the Achievers Workforce Institute (AWI) shows a worrying decline in how often employees receive meaningful recognition, and it’s having a real impact on engagement, belonging, and performance.
The Recognition Decline
In 2024, nearly one in three employees said they received regular recognition for their efforts. Fast forward to 2025, and that number has fallen to just 19%.
That means more than four in five employees are going unacknowledged for the work they do day in and day out.
The drop is consistent across generations:
- Gen Z: Only 28% feel meaningfully recognised.
- Millennials: Just 17% say their managers recognise them regularly.
- Gen X: Only 22% report a sense of belonging at work.
- Baby Boomers: A mere 11% feel recognised by their managers.
These numbers paint a clear picture — recognition isn’t keeping pace with the changing workplace.
Why Recognition Matters More Than Ever
Recognition isn’t just a “nice to have.” It’s a key driver of retention, productivity, and culture.
According to AWI’s data:
- Employees who receive weekly recognition are nine times more likely to recommend their employer.
- They’re six times more likely to see a long-term future with their organisation.
- And they’re three times more likely to feel engaged in their work.
When employees feel seen and valued, they perform better — and stay longer.
The Generational Connection Gap
The findings reveal that recognition also helps close the generational gap in the workforce.
For Gen Z, it’s about connecting their work to purpose.
For Millennials, it helps reduce burnout.
For Gen X, it’s about ensuring they aren’t the “forgotten generation.”
And for Boomers, it’s about being appreciated for decades of contribution.
As Emma Harvie, Global Head of Recognition and Rewards Insights at Achievers, explains, “By meeting employees where they are and recognising them meaningfully and often, organisations can bridge generational divides and build workplaces where everyone feels they belong.”
Turning Insight Into Action
So how can leaders respond?
It starts with making recognition intentional and consistent. The report recommends training managers to make recognition part of their everyday routine — not just something that happens once a quarter or at the end of a big project.
At ForgeHR & Recruit, we’ve seen firsthand how powerful consistent recognition can be. Whether through formal programs, peer-to-peer shoutouts, or small acts of appreciation, the message is the same: you matter here.
With 91% of employees saying they’d put in more effort if they felt valued, the ROI on appreciation is undeniable. Recognition doesn’t cost much — but the return can be transformative.
Final Thoughts
In a time when engagement and retention are top challenges for every organisation, recognition remains one of the simplest and most effective tools leaders can use. A few words of genuine appreciation can inspire loyalty, boost morale, and reignite a sense of purpose across every generation in your workforce.
If you want people to go above and beyond — start by showing them they already make a difference now.
“In today’s dynamic workplace, feeling truly seen, supported, and celebrated by leadership matters more than ever.”
Ready to Reignite Recognition in Your Workplace?
At ForgeHR & Recruit, we partner with organisations to design practical, people-first recognition and engagement strategies that build connection and culture from the ground up.
Let’s start a conversation about how you can create a workplace where everyone feels valued and motivated to do their best work.
Get in touch with us today at www.forgehr.com.au or email info@forgehr.com.au to find out how we can help.
